Cookie Policy
Last updated: 10 June 2026
The short version
We use a few cookies to keep Moola working (like keeping you signed in), and — only with your permission — some that help us understand how the product is used and measure our advertising. You're always in control: accept all, reject all, or pick and choose. Essential cookies are the only ones we use without asking.
What are cookies?
Cookies are small text files a website stores on your device. Similar technologies (local storage, pixels, SDKs) do comparable things. We use the word “cookies” throughout this policy to cover all of them. Cookies can be set by us (“first-party”) or by the services we use (“third-party”).
The cookies we use
We group cookies into three categories.
1. Strictly necessary (always on)
These make the site work — signing in, keeping your session secure, and remembering your cookie choices. They don't track you for advertising and can't be switched off, so we don't ask for consent for them.
| Cookie / technology | Provider | Purpose | Retention |
|---|---|---|---|
| moola.session_token | Moola (first-party) | Keeps you securely signed in. | Session / up to 30 days |
| moola_consent | Moola (first-party) | Remembers your cookie preferences so we don’t ask every visit. | Up to 13 months |
2. Analytics (with your consent)
These help us understand how people use Moola — which features are used, where people get stuck — so we can improve it. We don't use them to advertise to you.
| Cookie / technology | Provider | Purpose | Retention |
|---|---|---|---|
| PostHog | PostHog (EU hosting) | Product analytics — anonymous-by-default usage and feature insights. | Up to 12 months |
| Sentry | Sentry | Error monitoring so we can find and fix crashes. No advertising use. | Per-error, short-lived |
3. Marketing (with your consent)
These let us measure whether our ads work and attribute sign-ups to the campaign that brought you here (including affiliate partners). They may be set by, or shared with, advertising partners.
| Cookie / technology | Provider | Purpose | Retention |
|---|---|---|---|
| moola_attr | Moola (first-party) | Remembers which campaign/affiliate link referred you (Awin, Google, Meta and UTM tags) so a later sign-up is attributed correctly. | 90 days |
| Awin (dwin1.com) | Awin | Affiliate tracking — credits the partner who referred a subscription. | Up to 12 months |
| _fbp / _fbc | Meta (Facebook) | Meta Pixel — measures and attributes Facebook/Instagram ads. | Up to 3 months |
| Google Ads | Measures and attributes Google ad conversions. | Up to 90 days |
Exact cookie names and lifespans set by third parties can change; the table reflects typical behaviour at the time of writing.
Your choices
If you're in the UK or EEA, we ask for your consent before setting any analytics or marketing cookies — nothing in those categories runs until you agree. You can change or withdraw your consent at any time, and it's as easy to say no as yes:
— accept all, reject all, or toggle categories individually.
You can also block or delete cookies in your browser settings. Note that blocking strictly-necessary cookies may stop parts of Moola from working (for example, staying signed in).
Third parties
The third-party services referenced above have their own privacy/cookie notices:
- PostHog — posthog.com/privacy
- Sentry — sentry.io/privacy
- Awin — awin.com privacy policy
- Meta — facebook.com cookie policy
- Google — policies.google.com
Who we are, changes & contact
Moola is operated by Moola Money Ltd, registered in England & Wales (company no. 16203199) — the data controller for the personal data described in this policy. Registered office: Silverstream House, 45 Fitzroy Street, London W1T 6EB. We are registered with the UK Information Commissioner's Office (ICO) under reference ZC122598.
We may update this policy as our product and partners change. When we make material changes we'll refresh the “last updated” date and, where required, ask for your consent again.
Questions about cookies or your data? Email us at support@moola-money.com. You also have the right to complain to the UK Information Commissioner's Office (ICO) at ico.org.uk.